Grand Central Hotel, Belfast
The Grand Central is a luxury hotel located in the heart of Belfast’s city centre. With a striking 23-story design it’s the tallest hotel in Northern Ireland, offering stunning panoramic views of the entire city from the sky-high Observatory cocktail bar.
Ascot provided the full internal and external signage package as part of a comprehensive refurbishment and renovation, with the new hotel opening in 2018.
For the external signage, we implemented the distinctive seahorse branding at low, mid and high level. This included several eight-metre seahorse brand signs, located at the very top of each elevation - requiring specialist access from street level. Around the hotel entrance we also produced bespoke branding elements, with a cast bronze map installed opposite the hotel entrances and a unique poetry artwork.
Within the hotel, we designed, manufactured and installed the full internal wayfinding scheme. To blend with the interior decor, we used a dark timber background with engraved brass tactile text. Finally, we also provided the branding for the hotel’s F&B restaurant and bar areas.
