J.P. Morgan, Dublin
Located at Capital Dock on the River Liffey, the new J.P. Morgan HQ in Dublin hosts over 1,000 employees in 130,000 sq. ft of prestigious Grade A office space.
Ascot were brought on board to design, manufacture and install the signage and exterior branding, both the complex high level brand lettering and ground level sign.
For the high level sign, we implemented a secure bracket system, allowing us to fix the sign to a secure structural support. The letters are mounted to a supporting backtray, and feature specialist day / night graphics to the face, so the letters appear grey by day and white when lit up at night and in the evening.
At low level, the logo features a classic halo illumination, effectively showcasing the logo and keeping subtle and fully brand compliant
